New Holland equipment from AAA's dedicated agricultural division

For generations, New Holland has set the gold standard for haymaking. In fact, New Holland’s reputation for innovation and quality began with the small square baler, a machine that revolutionized hay and straw harvesting and put New Holland on the map.

When New Holland introduced the first successful automatic hay baler nearly 70 years ago, farmers immediately recognized its value and rushed to buy it. More than 700,000 balers later, New Holland is still the leader in balers, with a well-earned reputation for quality, reliability and engineering excellence.

There have been more New Holland small square balers sold than any other brand with good reason – New Holland is the haymaking specialist.